You can never have too many social platforms to extend your reach as an influencer or market your brand. LinkedIn is one such platform, ranked third globally by marketers in 2025.
Thus, you can’t ignore LinkedIn as a potential marketing place. ‘LinkedIn events’ is one of the tools offered by LinkedIn that is often overlooked or considered of lesser value. But the right LinkedIn events marketing can boost your brand’s reach and generate leads. Let’s explore this unique feature and how you can use it to your maximum benefit.
What Are LinkedIn Events?
‘LinkedIn events’ is the creation and promotion of offline or online professional meetings through the LinkedIn platform. These can be virtual or in-person gatherings. Once an event is created, you can’t change the type and format of the event. In-person events are the realistically occurring events. You may promote them on LinkedIn.
Online events are of two types. External events are those that you promote on Instagram but are happening somewhere else. The other deals with LinkedIn Live. This feature live streams the event broadcast with real-time conversations in the comments, accompanied by a recording on the host’s Page.
Why LinkedIn Events Matter?
By hosting a LinkedIn event, you are not only attracting your existing followers but also making those connected to them aware of your event. LinkedIn shows the individuals in the networks of a friend that he/she is attending a certain event, causing them to feel compelled to check out this new upcoming meeting, workshop, or webinar.
How To Set Up A Successful LinkedIn Event?
It takes more than simply inviting people to set up a successful LinkedIn event. Follow the points below to plan and execute an event seamlessly:
Define Your Goal
Know the purpose of holding an event to establish the perfect LinkedIn events marketing strategy. Do you wish to generate leads, create brand awareness, or demonstrate your authority?
Choose The Right Format
LinkedIn offers you a lot of flexibility, allowing you to host even small or medium-sized panel discussions and Q&A sessions. No need to host huge webinars or meetings.
Craft An Attractive Event Page
Your event page should instantly attract both existing and new LinkedIn browsers to your event. Select an engaging cover image along with a descriptive event title. You should also clearly explain the event topic, speakers, and agenda.
Engage Before The Event
Build momentum by sharing event teasers among LinkedIn users. Don’t start engaging on the day of the event, but beforehand.
Deliver Value During & After The Event
Your event should deliver some value to the attendees. Share key highlights and short clips with attendees. It will maximize your event’s impact.
Bottom Line
Above all, building professional connections and networks is a demand of today. This helps enhance the brand’s awareness through effective LinkedIn event marketing. To host valuable, well-thought-out events promoted before, during, and after an event.
